Just Plain Ol' Dumb

There's no other explanation for this except stupidity.

As part of a continued effort to enrich the movie-going experience of its patrons, Capital 8 Theaters in Jefferson City, Missouri, sent a fake gunman into a screening of the film ‘Iron Man 3′ last weekend because, you know, what’s more thrilling to a captivated audience situated in a dark environment than a man decked out in full tactical gear, toting what appears to be a modified M4?

Yikes. There's a whole lot of "could've gone wrong" right there. Go read it.